PRIMA’S transparently sourced protein comes from 100% grass-fed bovine collagen and whey.
Whey is a complete protein, containing all 9 essential amino acids, and is more easily absorbed than other protein sources.
Collagen has benefits for our skin, joints and tendons, but studies have shown it can also improve body composition and increase muscle strength.

Unlike competitors who cut corners, PRIMA Bars’ fat content comes from 100% grass-fed beef tallow. It’s the most nutrient-dense fat source on the planet.
The only sweetener you’ll ever find in a PRIMA bar, honey is packed with micronutrients and antioxidants. It has also been shown to help regulate insulin sensitivity, decrease inflammation and nourish healthy gut bacteria.