Echinacea purpurea is a pretty pink and purple flower that belongs to the daisy family, also called the coneflower. The plant is native to the Midwest and Plains region and has been used by Native Americans for centuries. Echinacea is best known for its immune benefits and can be consumed as a tea, in capsules, in herbal drops, and more. Nature’s Way Echinacea helps support your daily immune health, so make it a part of your wellness routine to ensure you feel your best each day.