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The Fruitful Yield Story

We have been family-owned since 1968 and empowering people to lead healthier lives ever since! Our founder, Elwood Richard, exemplified the "golden rule" - treating others as you would want to be treated. Today, we are proud to carry on his legacy through our core values:

Healthy Products, Honest Prices


We only offer brands and products that we trust. We look for products that are free of GMOs, petroleum by-products, and any artificial preservatives, colors, sweeteners, or flavors. Plus, you save 20-35% off retail prices every day!

5-Star Customer Service


We ensure that your shopping experience is not just satisfactory, but enjoyable. Our friendly associates are trained to help you navigate your product choices and assist you on your journey to wellness. We are only happy when you are!

Commitment to Well-being


We support non-profits and charities that help people live healthier, happier lives. Through charity drives, a donation matching program, and volunteer events, our employees work as a team to bring wellness to the world. We believe holistic health is not just about what you take in, but also what you give back.

EMPOWERING YOUR HEALTHY LIFESTYLE