The Fruitful Life

Product Spotlight: RADIUS

Product Spotlight: RADIUS

Today we wanted to switch it up a little and shift our focus to oral health. Dental health and the quality of the bacteria in your mouth can affect health throughout the whole body. In fact, according to the Mayo Clinic, the mouth is the entry point to your respiratory and digestive tracts. That's why we're teaming up with RADIUS, a brand we carry, to learn about how they came to make some of the coolest toothbrushes out there.

RADIUS is…better by design. In 1983, on the pristine beaches of Tortola, British Virgin Islands, Kevin Foley & James O’Halloran, two architects who possessed an insatiable love for clever design, had a wild and crazy idea. What if even the most mundane products that we use every day could be refined and revolutionized to be better? Better quality, better results, better looking, and better for the environment -- simply put, better by design.

Starting with the humble toothbrush, Kevin & James set out to evolve a product that is used every day by billions and has been virtually unaltered since its initial conception. The result was a more effective, beautiful, and unique toothbrush than anyone has ever seen – the RADIUS® Original®.

Now, more than 35 years later, RADIUS has continued down the path of evolution with a range of eco-friendly, critically acclaimed toothbrushes, innovative accessories, and a line of one-of-a-kind USDA certified organic toothpaste. They have never created just another “me-too” product and never will. Just like the Original Toothbrush designed so many years ago, all of our products are unique, sustainably made, and provide a more enjoyable experience for our customers.

Kevin’s daughter, Saskia Foley, now leads RADIUS as the CEO & President, officially making RADIUS a certified women-owned enterprise. Under her direction, RADIUS continues to be a family-run company that’s completely vertically integrated; we design and manufacture on energy-efficient machines, inspecting all of our products by hand in our historic headquarters located in Kutztown, Pennsylvania.

Even though we’ve long traded in the sandy beaches of Tortola for the rolling hills of Amish country, we’ve never forgotten our core values and the revolutionary idea that gave us our start. Our promise is to continuously design products that enhance the quality and enjoyment of everyday routines while still being conscious of our impact on the environment. After all, being better by design is what we’re all about.

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